The early bird may catch the worm but only the soul of an entrepreneur knows how to turn one into a coveted product. Selling night crawlers to fishing stores in small-town Wyoming may seem like a world apart from directing the product development of iconic brutalist-themed home furnishings and décor, but it’s how Jason Frederick learned the art of producing things that satisfy a need when he was 11 years old. In high school, Jason traded Wyoming worms for Aspen burl, painting landscapes on slabs and selling his handicraft to Jackson-area souvenir shops.
Even before graduating college, Jason applied his study of business management with an emphasis in hospitality management – and a minor in art, natch – to fashioning picture frames out of barn wood, hand-wrapping mats and festooning barn-wood cutouts of western animals, all of which he sold to local souvenir shops. He pursued product management professionally for two decades at companies such as Franklin Covey and Stampin’Up! before joining M3LD in 2013, where all that time spent whirling burl as a youth makes a difference. Jason’s responsibilities at M3LD take him on sojourns to source quality materials and ensure production integrity so clients experiences exceed their expectations. He may have left the worms to sell themselves, but he still embraces outdoor adventures. Jason and his husband of nearly two decades, Rich, head to all parts of Utah and beyond in their restored 1978 Airstream Travel Trailer, often road-tripping with rescued greyhounds. Beyond the creation of design, Jason also cherishes the creation of his family. He and Rich are proud parents of Caeldton, a U.S. Navy sailor, and Rieley, who is venturing out in the world to study sociology in college.